Fracking Software
About the Product: On a fracking site, engineer and production workers need to monitor drilling and production progress for each well. For each wellbore drilled, workers need to measure angle, depth and width. They also need to monitor the amount of proppant and chemicals delivered to the site, the amount released into the wellbore. Halliburton customers also need to view a summary of these observations from any location. To view these intricate observations, desktop software, as well as a, robust web app is needed to keep track of every facet of the drilling and production phase.
Timeline:
7 months (April 2023)
Role:
Document old process, interview users, organize focus group, create user task flow, create updated user interface using Figma, build prototype
Tools:
Figma, Photoshop, Illustrator, Usability Hub, AME
Discovery:
- On average, 3-7 engineer and production workers input information into the software during any given day.
- Engineers used a combination of the 3 different software products along with excel sheets and email to execute their monitoring and reporting duties.
- There was no clear indication of what step a user is in when entering information.
- Unnecessary clicks forced users to exert additional effort.
Solution:
- Create one software system to monitor drilling activity, management inventory of chemical usage, and communicate reports to quality assurance and the Halliburton customer base.
- Modernized the interface of the software mainly to appeal to the new customer base.
- Make the software workflow follow the workflow of users on the fracking sites.
- Create panels within the software so users can easily distinguish between their own well information vs site welling information.
User Flow Diagram
User flow from login to using the writing function and logging out.
Halliburton Drill Depth Reports
UX Challenge
I assist in redesigning a selection of printable reports for their drilling equipment. Their current reports were not expandable and could not be shared by similar functioning teams. they were outdated. Largely a visual design project, there was still need to distill what the most important data points were and create hierarchy of priority. What I helped the company settle on is a clean, easy to understand, and visually appealing record of drill activity with modular components that can be reused.
UX Impact
TIME and MONEY. For a company the size of Halliburton, having reusable components that can be shared to different functioning areas can easily translate to savings in the hundreds of millions of dollars, and hundreds of thousands of man hours. No need to create custom components for each print type. No need for additional training on their use.
Chart design to catalog drill dysfunctions, as well as drill depth and magnitude. A good idea, but ultimately not used.
Candlestick Threshold Legend
I had the idea to use this candlestick design (borrowed from my experience in cryptocurrency design and FinTech) to show the fluctuations in drill intensity.
Flow Threshold Legend
This is the view that was implemented. According to the team, the changes in depth and magnitude are actually not so gradual as the chart implies, but loved the idea of superimposing the data points.
This view took several revisions to settle on. Even this one that was finally approved still gives me some pause from an accessibility standpoint. I did urge them to ultimately settle on better contrasting colors (these were from their in-house visual designer). Halliburton has a range of allowances they can work within regarding branding, reporting, and ADA. They assured me this was within range.
Neiman Marcus
Mattress Firm is the largest omni-channel mattress specialty retailer in the United States, offering customers an exceptional personalized experience both in-store and online. Founded in 1986 and headquartered in Houston, Texas, the company operates over 2,300 stores across 49 states.
I designed and executed visually compelling marketing campaigns that boosted brand engagement by 40% and led to a 25% increase in conversion rates across key digital platforms. By creating over 150 high-impact digital assets I supported a multi-channel strategy that enhanced online visibility by 60%.
Timeline:
5 weeks (Sep 2019)
Role:
UI mobile, Branding & Visual Design, Production Artist
Tools:
Figma, Adobe XD, Illustrator, Usability Hub, AME
Objective: To create immersive and engaging user experience to the Online storefront.
Challenges: There were two key challenges I had to tackle in this project: Neiman Marcus mobile App. I was tasked to build a strong cohesive brand design for an eCommerce web app, and design intuitive interfaces that allows users to easily find and shop for products without going into a physical store.
- Create a cohesive brand that communicates a consistent message across products
- Design intuitive interfaces that align with the brand’s visual image, and allow users to accomplish their goals seamlessly
User Flow Diagram: To validate my thoughts and ideas, I sketched out possible design solutions with pen and paper before turning them to digital wireframes with Adobe XD. These low-fidelity wireframes allowed me to run tests with potential users early on the process.
User Testing
Collaborated and brainstormed with other team members to, to run through scenario-based user tests to ensure the flows and layout I crafted are usable and making sense to my potential users.
TASK 1: Search for a Sneaker You are a new customer to an Online sneaker store. You want to buy a newly released sneaker but do not want to spend more than $100. Which steps would you take to view product options?
TASK 2: Check Inventor Now that you have found a sneaker that you like (Tree Rambler it is!), you want to know if it is available in your size (i.e. size 8) and your preferred color of navy blue. Which steps would you take to accomplish this?
TASK 3: Add to shopping bag Since it is running low on inventory, you want to add the sneaker to your shopping bag.
TASK 4: Save to wish list Upon checkout, you decided you don’t want to purchase the sneaker just yet, but you do want to save the item so you don’t have to search again next time when you come back. Which steps would you take to accomplish this?
